Studies show its at least 20 times harder to get a paid conversion than free conversion regardless of price (example being free app vs 99 cent app downloads)

Studies show its at least 20 times harder to get a paid conversion than free conversion regardless of price (example being free app vs 99 cent app downloads) I think it will be easier to convert more than 1 out of 20 from free to paid once they see the value of the search