In addition to my own products, I offer consulting to medium sized companies and my sales pitch is usually: How much additional profit would it generate if I c

In addition to my own products, I offer consulting to medium sized companies and my sales pitch is usually: How much additional profit would it generate if I could cut your cloud costs by 20%? Usually, the savings are even higher, but 20% is low enough to be easily believable, yet large enough for them to invite me to learn more. The reason I do it manually is that many companies are afraid of the workflow interruptions usually associated with moving off the cloud. That's why I first analyze their deployment to calculate possible cost savings and then I offer them to hire me to take care of the migration. I'm pretty sure those companies would not feel comfortable switching to a different cloud by themselves.