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1. Opened a ski mountaineering shop (https://skimo.co/ https://skimo.co/). I backcountry ski most mornings in winter/spring before we open at a casual 11am; wor

1. Opened a ski mountaineering shop (https://skimo.co/ https://skimo.co/). I backcountry ski most mornings in winter/spring before we open at a casual 11am; work on the site in the summer. 2a. Sick of pointless discussions about languages/frameworks/architectures, none of it matters to low-traffic/low-tech business. 2b. Sick of meetings/arguments to decide what to build. Making business and tech decisions simultaneously is amazingly efficient; e.g. no wasting time over-engineering for a requirement that may not even be important. 2c. Wanted to try and combine/balance my skill with my passion.

starpilot 6y ago
Wow I've ordered from you guys. I received some great advice on liners and replacing a screw on my bindings, and was pretty surprised to get such detailed responses to my questions. Your site was recommended to me by the guys at Evo (Seattle).
- jcborro 6y ago
  The level of nerdiness required for software engineering translates well to tech bindings! I was an early importer/user of European gadgetry (they are way ahead of us due to the racing scene) so developed a fairly large mental repository of such minutiae. I personally answered all questions for the first several years and still do occasionally.
cvhashim 6y ago
How’s your business going to survive climate change?
- jhloa2 6y ago
  Short-term, global warming is set to increase the amount of moisture in the air, meaning that high elevation places will likely see more snow until the warming hits a threshold where most of the moisture will fall as rain.
- jcborro 6y ago
  Good question since we can see snow/rain lines slowly rise over the years. Certain ski resorts are in danger of losing a reliable snow pack. People will keep skiing, however, and our clientele puts in an incredible amount of effort to find snow to slide on.
- zalkota 6y ago
  I can’t tell if this is a joke.
Zucburger 6y ago
@jcborro I think there are many reasonably low hanging fruit in the industry that can and should be solved. The way that we are still needed to design a schema for things like a simple login system in a simple website, is a nasty smell that there are many reasonably low hanging fruit. @zffr Are you thinking of leaving the software industry?
- jcborro 6y ago
  Oh yeah, there are plenty of things that could be improved! Alas, getting any industry-wide traction on such solutions is beyond my pay grade (always failed).

starpilot 6y ago

Wow I've ordered from you guys. I received some great advice on liners and replacing a screw on my bindings, and was pretty surprised to get such detailed responses to my questions. Your site was recommended to me by the guys at Evo (Seattle).

jcborro 6y ago
The level of nerdiness required for software engineering translates well to tech bindings! I was an early importer/user of European gadgetry (they are way ahead of us due to the racing scene) so developed a fairly large mental repository of such minutiae. I personally answered all questions for the first several years and still do occasionally.

cvhashim 6y ago

How’s your business going to survive climate change?

jhloa2 6y ago
Short-term, global warming is set to increase the amount of moisture in the air, meaning that high elevation places will likely see more snow until the warming hits a threshold where most of the moisture will fall as rain.
jcborro 6y ago
Good question since we can see snow/rain lines slowly rise over the years. Certain ski resorts are in danger of losing a reliable snow pack. People will keep skiing, however, and our clientele puts in an incredible amount of effort to find snow to slide on.
zalkota 6y ago
I can’t tell if this is a joke.

Zucburger 6y ago

@jcborro I think there are many reasonably low hanging fruit in the industry that can and should be solved. The way that we are still needed to design a schema for things like a simple login system in a simple website, is a nasty smell that there are many reasonably low hanging fruit. @zffr Are you thinking of leaving the software industry?

jcborro 6y ago
Oh yeah, there are plenty of things that could be improved! Alas, getting any industry-wide traction on such solutions is beyond my pay grade (always failed).