Dear Adam, indeed, Hotjar and Fullstory are great tools, and as an avid user of both of them I can say they are, as of now, far more polished, solid, and comple

Dear Adam, indeed, Hotjar and Fullstory are great tools, and as an avid user of both of them I can say they are, as of now, far more polished, solid, and complete UX suites than SessionForward really is. The straightforward answer to your question, is that as a developement oriented PM I was feeling like I wanted a frills free product focused on simplicity and performance, and that is 100% targeted towards tech, rather than marketing people. The 'vision' answer (i.e., why SF will be better than competition in the future) is based on automated neural networks driven actionable insights: sometimes you don't want/have time to go through 200 of your users not clicking on a button, you just want to receive an email telling you to please move your call to action button from the top left corner to the top right corner of your page!