Dumb question - what if the early resturants with early bad reviews are simply bad and death spiral? I didn't see efforts to narrow down actual quality. Grante

Dumb question - what if the early resturants with early bad reviews are simply bad and death spiral? I didn't see efforts to narrow down actual quality. Granted would require controlled attempts of opening under different names at different locations to try to see if a somewhat random starting review really drives it or confidental information from a chain resturant's attempts to expand by the same leadership.