I had a colleague who never could get our customers to sign off any solutions he suggested. The problem was that he wrote essays comparing the pro and cons of d

I had a colleague who never could get our customers to sign off any solutions he suggested. The problem was that he wrote essays comparing the pro and cons of different solutions and asked them to chose one. He rarely even got an answer. When I took over, we decided what we thought was the best solution. Explained it in an email with max three lines and asked if we should continue with that solution. I usually got an OK within minutes. And you are right, the long essays are put in the "read later" pile, and in our case, the customers just never got around to them.