Homepage should be indicative and easy to navigate. For example in online advertising industry you are presented with "Publishers" and "Advertisers" in content

Homepage should be indicative and easy to navigate. For example in online advertising industry you are presented with "Publishers" and "Advertisers" in content creation industry homepage should show for example "Content Creators" and "Consumers" or "Publishers" and "Readers". I also think Substack's UI and UX should be much better and also their search feature is rather primitive, search always should be robust in this kind of businesses.