The most effective recruiting emails I receive (in terms of how likely I am to reply) are: * Plain text * Directly addressed to me from name@company.com * 3-

The most effective recruiting emails I receive (in terms of how likely I am to reply) are: * Plain text * Directly addressed to me from name@company.com * 3-4 sentences max, slightly personalized * Optionally have a link to the company career page/job listing (better if the raw link is pasted instead of embedded in text, to save me the time hover-checking it). I'm more likely to reply because it feels like there's a real person on the other end that "hand-wrote" this email. Not some amorphous system that crawled my LinkedIn and sent me an automated message. Kudos to recruiters that are doing this — doing the thing that doesn't scale to get an edge.