Just reading through the story, it struck me how bad the Xbox naming scheme is. I am a PlayStation owner and casual gamer, I generally follow consoles. But look

Just reading through the story, it struck me how bad the Xbox naming scheme is. I am a PlayStation owner and casual gamer, I generally follow consoles. But looking through that list it’s difficult for me to put the consoles in order, and difficult to tell what games will work on which system at a glance. I can’t help but think that confusion would be far worse, for example, for parents buying a console for their kids for Christmas. I wonder if it’s possible to quantify how much that mental friction adds up to reduced sales.