As a marketing person, I've learned the hard way over the years that I'm not qualified to hire outsourced development. I've hired about a dozen over the years,

As a marketing person, I've learned the hard way over the years that I'm not qualified to hire outsourced development. I've hired about a dozen over the years, and only 1-2 have been a good experience. I probably gave myself too much credit for knowing HTML/CSS/WordPress and not more, thinking I was qualified enough. Only a good to great web developer has the expertise to spot high quality outsourced talent, and ignore the other 90%. The fault is mine for thinking I had the skillset to hire in a field in which I'm not an expert. It's the same with any field, actually. Marketers bemoan all the time when companies hire a cheap, bad SEO, but you have to feel sorry for the hiring party that was making what they thought was a value decision, even though they were not a practitioner expert. Zooming out, you can see how decisions are made at a massive scale based on the hiring party making the decision based on the sales team or personal business relationships, while not being the subject matter expert.