It's the same mechanism that social and other addicting apps use, specifically a variable reward system. The unknown of what's behind that notification drives

It's the same mechanism that social and other addicting apps use, specifically a variable reward system. The unknown of what's behind that notification drives our brains crazy and makes us need to check. More from Nir Eyal here: https://www.nirandfar.com/want-to-hook-your-users-drive-them-crazy/ https://www.nirandfar.com/want-to-hook-your-users-drive-them...