Actually, that's how lots of graduate recruitment is moving to, looking at those contextual elements now (such as value add, and performing better compared to r

Actually, that's how lots of graduate recruitment is moving to, looking at those contextual elements now (such as value add, and performing better compared to relative median). Sometimes this means that someone graduating from a university with a decent degree when the average intake grades were comparatively low shows they are and are capable of outperforming to a greater extent. They don't have to evidence themselves as legitimate geniuses, just that they have the capacity to develop faster. Obviously it then comes down to bias about whether the university is just scoring people higher, but that's a whole different ballgame. Brand name universities still get the preferential treatment though, often because they have more developed alumni links with the hiring companies.