TL;DR: you need a hook This is something all writers should know Why it took 4 pages to explain this, I don't know Reading it about return on investment - yo

TL;DR: you need a hook This is something all writers should know Why it took 4 pages to explain this, I don't know Reading it about return on investment - you have to convince me early that it will be worth my time investment to read what you wrote That's what the hook is for Further references: - https://bid4papers.com/blog/hook-for-essay https://bid4papers.com/blog/hook-for-essay - https://writing.stackexchange.com/a/33505/1317 https://writing.stackexchange.com/a/33505/1317