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Their main distinguishing market at the moment seems to be wearables for athletes as well as dedicated GPS for aviation, etc., not consumer turn-by-turn navigat
by vinay427 6y ago
Their main distinguishing market at the moment seems to be wearables for athletes as well as dedicated GPS for aviation, etc., not consumer turn-by-turn navigation where smartphones can perform adequately. For example, tracking and providing analytics for training, particularly for running, bicycling, and other distance-based outdoor activities.
- walrus01 6y agothat also seems to be a much higher value business - towards the tail end of when dedicated gps navigation devices were reaching full saturation, before everyone switched to just using google maps or waze on their phone, they were down to like $89 per piece... Or the functionality is now built directly into the car. Whereas the higher end fitness watches and their 'tactical' product lines are $350 to $950.