Selling on Google has gone through a lot of iterations for them now as nothing seems to end up working out how they want. They are unsure whether they should ju

Selling on Google has gone through a lot of iterations for them now as nothing seems to end up working out how they want. They are unsure whether they should just advertise products, or if they are selling whether they should handle shipping, customer support, returns, seller reputation/reviews, payment processing and making money from fees or just as a play to keep people on Google and away from Amazon. At various times they have scaled up with real employees to try and drive the service and work with merchants, at others they have stuffed the whole process behind contact forms and Indian first level support. I would assume that the current results indicate that their commissions are either loss making after all the value add services they are providing like customer service/ returns, or the amount they bring in is so small that it isn't worth having them there as a roadblock to adoption.