This is like 1/2 the RFP world. RFP, then build in-house. I mean, I'm betting Facebook's "Small Business Grant" program is going to harvest that data and put

This is like 1/2 the RFP world. RFP, then build in-house. I mean, I'm betting Facebook's "Small Business Grant" program is going to harvest that data and put it to use too. As a startup, if your only defensibility is that you had a head start in product development, that's not much of a moat.