I never really understood the concept of starting with "get". If you expect a lot of users to come visit your site and remember your name, it's best for them to

I never really understood the concept of starting with "get". If you expect a lot of users to come visit your site and remember your name, it's best for them to remember the first 2-3 letters of your brand. For example: if I remembered Basecamp from a couple weeks ago... I'd type it into my URL bar. Had it been getBasecamp.com instead of basecamphq.com... it may not have appeared as easily. For my startup, I even go as far as emphasizing the first two letters so that people remember them (this is easy as it's "UP"). When picking a name, I would suggest that the first 2-3 letters are not the same as another popular website. For example: I would not name something factmaster.com because facebook would popup instead.