7 ms·
Does this encourage or even require putting your credit card on file with Google? If so, that's actually very valuable for increasing sales of everything else G
by adrianmonk 6y ago
Does this encourage or even require putting your credit card on file with Google? If so, that's actually very valuable for increasing sales of everything else Google sells to consumers.
Think of a conversion funnel[1]. At each step of a process toward making a purchase, you lose a certain percentage of users. Adding a payment method (typing in your credit card number, address, etc.) is tedious and requires you to have the card handy, so you lose a lot of people at this stage.
If more people are already past the hurdle of having a payment method on file, they can sell more apps/media on the Play store, more devices on the Google Store, more Drive storage upgrades, etc.
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[1] https://en.wikipedia.org/wiki/Conversion_funnel https://en.wikipedia.org/wiki/Conversion_funnel