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You're providing them with market research about inventory, sales, customer demographics, ad click through, etc.... Google isn't doing this for you.
by ProAm 6y ago
You're providing them with market research about inventory, sales, customer demographics, ad click through, etc.... Google isn't doing this for you.
- justaguyhere 6y agoJust curious, what do they do with this data (other than maybe integrating into search)? Do they sell it? If yes, who buys these and what do the buyers do with it?
- grumple 6y agoA little bit of selling it. A little bit of acquisition guidance. And there are certainly some very obvious ways to monetize once they get enough market share.