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So many questions... the big one: How does Google make money from this?
by ISL 6y ago
So many questions... the big one: How does Google make money from this?
- caiobegotti 6y agoCrossing all your shopping habits with your online profile?
- ProAm 6y agoYou're providing them with market research about inventory, sales, customer demographics, ad click through, etc.... Google isn't doing this for you.
- justaguyhere 6y agoJust curious, what do they do with this data (other than maybe integrating into search)? Do they sell it? If yes, who buys these and what do the buyers do with it?
- grumple 6y agoA little bit of selling it. A little bit of acquisition guidance. And there are certainly some very obvious ways to monetize once they get enough market share.
- BiteCode_dev 6y agoThey can collect the data as usual, and they will, but for once they would not even need to. They can just wait until no shop can make a living without it because they dominate the market. They they start charging.
- patmorgan23 6y agoLike everything ads
- adrianmonk 6y agoDoes this encourage or even require putting your credit card on file with Google? If so, that's actually very valuable for increasing sales of everything else Google sells to consumers. Think of a conversion funnel[1]. At each step of a process toward making a purchase, you lose a certain percentage of users. Adding a payment method (typing in your credit card number, address, etc.) is tedious and requires you to have the card handy, so you lose a lot of people at this stage. If more people are already past the hurdle of having a payment method on file, they can sell more apps/media on the Play store, more devices on the Google Store, more Drive storage upgrades, etc. -- [1] https://en.wikipedia.org/wiki/Conversion_funnel https://en.wikipedia.org/wiki/Conversion_funnel
- three_seagrass 6y agoAllowing businesses to retarget customers easier?
- elif 6y agoyou get searchers away from amazon and into google
- john-shaffer 6y agoThey will still prioritize paid listings. The only thing that has changed is you can now get on page 51 without paying for the privilege. This just helps them get a slightly bigger marketplace to make their paid listings a little more valuable.
- millstone 6y agoIt's 100% about slowing down Amazon. They want people to search on Google instead of Amazon.
- gukov 6y agoMore specifically they want people to search on Google and stay there. Pretty much everyone starts their search on Google.
- summerlight 6y agoAmazon is the only existential threat for Google Search, so Google doesn't exactly need to make money from Shopping as long as it can keep Amazon in check.
- jtsiskin 6y agoKnowing what you’re buying is hugely useful for improving ads. It provides a ton of information about you, better targeting, retargeting, ad attribution and efficiency metrics, etc
- adrr 6y agoAds based on search terms.
- mrweasel 6y agoYou'd still need your product shown on Google. I would assume that this happens via the product feeds and ads. So that you buy directly from the ad. Getting your product listing to the top of Google search results is not free.