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I think the biggest potential for AI in fashion will be to allow a customer to do "virtual try-on" - see a clothing item rendered on the customer's own body. M
by Imnimo 6y ago
I think the biggest potential for AI in fashion will be to allow a customer to do "virtual try-on" - see a clothing item rendered on the customer's own body. Maybe eventually we'll reach a point where it's way cheaper to synthesize a photograph of a model wearing an item, but how expensive could those really be to make using a human being and a camera? But if you can synthesize a model wearing a shirt, it's not that big of a step to instead synthesize ME wearing that shirt. I can't easily get pictures of me wearing every shirt in the store the traditional way, so even an expensive, slow or flawed AI system to accomplish that would still have value.
- elliekelly 6y agoI suspect I would buy significantly fewer clothes online if I saw a picture of myself in them first. The model sells me on it because somewhere deep in my brain I think maybe those clothes will make me look like the model. As a customer, I would definitely be better off with an AI Selfie - I'd be happier with my purchases more often and maybe even get some sort of hidden psychological benefit to not looking at unrealistic model bodies. But I'm not sure retailers would stand to benefit much.