Indeed. I have a theory, that many of the high-profile "advertiser boycotts" recently aren't really about content moderation. I suspect that companies simply

Indeed. I have a theory, that many of the high-profile "advertiser boycotts" recently aren't really about content moderation. I suspect that companies simply don't want to promote their body wash in the middle of a constant screaming match about wearing masks. Being on Facebook bums me out. It makes me dislike my extended family, and old colleagues or people I knew from school. I've been unable to completely wean myself off it (the "engagement" hooks are strong), but I genuinely feel dirty and unhappy with myself after browsing the site. It certainly doesn't foster a positive view toward brands that I see advertising there. I wonder if: (1) that perspective is common, (2) large advertisers have figured it out, and (3) their "boycott over hate speech" is really just a clever way to get social-trend-extra-credit for a move they'd like to make anyway?