And to add insult to injury, so many otherwise sensible people seem to equate Twitter directly to the real-world and don't realize its being gamed by botnets an

And to add insult to injury, so many otherwise sensible people seem to equate Twitter directly to the real-world and don't realize its being gamed by botnets and activists who are pushing political views. Many very smart professionals literally look to Twitter for feedback and even emotional support for their work, and literally have meltdowns if the Twitverse takes them to task over some unforgivable transgression.