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This is a bit complicated. I’m not in Amazon but work for a (very large) org. Often we will have some product in mind and approach/maybe even partner with a ven
by ivalm 6y ago
This is a bit complicated. I’m not in Amazon but work for a (very large) org. Often we will have some product in mind and approach/maybe even partner with a vendor while at the same time having an internal effort. Occasionally we go with an internally developed solution, sometimes we go with vendor solution. I am sure some vendors feel bad that suddenly they are forced out by a “similar” internal product. However, in every case I’ve been involved it wasn’t sinister. There was a business need and the company actively invested into multiple parallel solutions, eventually an internal solution won after we used a vendor solution for some years(but sometimes it is the vendor that wins!).
- rattray 6y agoYeah, I haven't read the article (paywall) but from the first paragraph or two it sounded like AWS invested in the company and launched a competitor 4 years later. To me, that sounds like the startup just wasn't able to perform well enough to beat an AWS-built solution, in the eyes of an executive. Of course, if I were doing a startup that played in AWS's space, I'd view them as a pretty formidable competitor and I wouldn't expect to get a great deal from an investment or acquisition from them, since unless I have a really special sauce they can probably build whatever we've done and sell it better. It's shitty, IMO, and probably drives startups away from a field in which they could sell to AMZN – since they know they won't get an awesome deal. Probably reduces innovation in the field overall.