Let’s be honest tho, what did they expect? In this case, Amazon gave them funding and a 4-year head start. The point of Alexa fund was to use Amazon money, and

Let’s be honest tho, what did they expect? In this case, Amazon gave them funding and a 4-year head start. The point of Alexa fund was to use Amazon money, and Alexa as a launch vehicle, to grow a product. Obviously Amazon had to gain something back.