They have an interesting problem on their hands. Their current user base is nerds who have a bunch of power user use cases, but they want to attract non-nerds.

They have an interesting problem on their hands. Their current user base is nerds who have a bunch of power user use cases, but they want to attract non-nerds. How do they do the latter while keeping the former happy? It's like republicans trying to sound reasonable while also making their base happy. It's like tight rope walking on a strand of floss.