3 ms·
I couldn't shake the image of Twitter being an enthusiast, cool kids, wordsmiths only type platform from my head. Probably because I had an account since when T
by Abishek_Muthian 6y ago
I couldn't shake the image of Twitter being an enthusiast, cool kids, wordsmiths only type platform from my head. Probably because I had an account since when Twitter servers couldn't take it and used to display a dolphin image(But, don't check my Twitter account, I didn't use it much) although I knew Twitter is not that anymore.
So, I always told to myself that like most other enthusiast platforms Twitter is struggling to make money unlike Facebook where its users don't care about non-contextual ads as long as its attractive and Facebook will go to any length to get a click on the Ad even if it means they are from a click farm from Philipines, Bangladesh, India; its advertisers didn't seem to mind as long as the 'Page Like' count increased.
But then, after I started using Reddit; I thought this is never going to make any money as it is a much more enthusiast platform than Twitter and every subreddit is a platform on its own where non-context content will be brushed aside. Then when Reddit introduced 'Awards', it blew me away; it seems like they have figured out the best possible way to monetise their platform. I don't know how much revenue it has brought to Reddit, but I could calculate some threads having thousands of dollars worth of awards almost every other day i.e. Normal users paying money for Internet commendation.
Twitter needs to figure out what's its equivalent for Reddit awards without compromising its integrity and becoming a Facebook.
- Invictus0 6y agoEven if 50k of rewards were purchased per day, which I strongly doubt is the case, then Reddit is only doing 18M per year off the rewards. Not much compared to their 100M ad revenue, and very paltry relative to their $3B valuation.
- Abishek_Muthian 6y agoI do agree that the combined revenue from Ads+Awards+Premium subscription of Reddit would be nothing to boast off, but still making users pay for fake Internet awards is very impressive. Of all the karma based platforms, I don't know any other who has pulled this off.
- Invictus0 6y agoIt's pretty on par with anything that resembles a "game". Freemium iPhone games rake in most of their money from a few whales that spend thousands on coins in the games while 98% of players will never spend more than $20.
- Abishek_Muthian 6y agoI don't think Reddit and Candy Crush are of same category.
- flak48 6y ago> used to display a dolphin Ah, the retired fail whale https://www.theatlantic.com/technology/archive/2015/01/the-story-behind-twitters-fail-whale/384313/ https://www.theatlantic.com/technology/archive/2015/01/the-s...
- Abishek_Muthian 6y agoAh ha! I had the image of the whale in my head but wrote dolphin! I'll let it be and thank you for the correction.