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An alternate hypothesis is that they are trying to justify the inflated share price by gutting all other EV makers and gobbling up marketshare. Tesla already h
by labcomputer 6y ago
An alternate hypothesis is that they are trying to justify the inflated share price by gutting all other EV makers and gobbling up marketshare.
Tesla already has better margins on EV sales than any other automaker. If Tesla price their cars at a level that forces everyone else to lose money on EVs, it makes everyone else's transition from ICE to EV that much harder.
The much-lauded ID.3 (which is a bet-the-company project for VW) was supposed to undercut the Model 3, but the price has been slowly creeping up (and VW has had to massively de-content the base model to hit their price targets). If Tesla forces VW to take a loss on every ID.3, VAG's shares are going to start looking over-valued pretty quickly.