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But ads have been a thing since the Egyptians started to write sales documents on Papyrus, but it is only in the last 20 years or so analytics have changed the
by tomjen3 6y ago
But ads have been a thing since the Egyptians started to write sales documents on Papyrus, but it is only in the last 20 years or so analytics have changed the game: I suspect that I might have been slightly of in the previous comment, maybe it is only when analytics can note the effect of individual customers actions that they matter.
- dredmorbius 6y agoThe major development of advertising is notably more recent: https://archive.org/stream/commercialismjou00holtuoft#page/n7/mode/2up https://archive.org/stream/commercialismjou00holtuoft#page/n... AdTech creates measurement problems not experienced in mass advertising, newer yet: https://idlewords.com/2015/11/the_advertising_bubble.htm https://idlewords.com/2015/11/the_advertising_bubble.htm