Exactly, I think the main difference is using the old "how to cook a frog" analogy. You can't just throw a frog in boiling water, but if you turn up the heat s

Exactly, I think the main difference is using the old "how to cook a frog" analogy. You can't just throw a frog in boiling water, but if you turn up the heat slowly he'll be happy. Twitter went from no ads to AN INTRUSIVE AD YOU CANT ESCAPE AND RUINED YOUR NORMAL EXPERIENCE. Google on the other hand went with very low touch text ads, then added ads to your email etc... such that there are a lot more ads on Google now then there were, but it was done so gradually and with so much A/B testing that we care less.