Apple also managed to mostly stave off competitors from eating away at their incredible margins while still staying within price bounds that make their products

Apple also managed to mostly stave off competitors from eating away at their incredible margins while still staying within price bounds that make their products accessible to the mass market. I'm not sure Tesla can do the same. There is a big difference between paying the Apple premium on a $2000 computer or $800 phone and paying the Tesla premium on a car. You're dealing with a premium upwards of $10,000. The Model Y, a compact SUV, starts at $53,000. That is wildly out of bounds for most people. Factor in the low price of gas right now, the unreliability of Teslas, and tax credits that are going away and you really erode away the savings that put a dent into the Tesla's value equation. You're left with a vehicle that competes on value moreso against a smaller luxury compact SUV class. The big question is if Tesla can continue to see gains from scale that either allows them to address a larger market while still keeping margins at an industry leading level. All that while managing to stay ahead of the influx in competition that will be coming from all the major auto manufacturers as they increase their EV and battery capabilities.