John Gruber has a very specific audience: people that adore Apple products. His narrative is extremely well tuned to please these people and to keep them comin

John Gruber has a very specific audience: people that adore Apple products. His narrative is extremely well tuned to please these people and to keep them coming back for more. I can't fault him for his success as a niche blogger, but his material is so predictable and formulaic that I stopped reading long ago.