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Note: Submitted by me, by hand, after reading the posting and deciding it's relevant to startups. Branding is important, and what you do with your brand is imp

Note: Submitted by me, by hand, after reading the posting and deciding it's relevant to startups. Branding is important, and what you do with your brand is important. Actions speak louder than words. Google is still associated with "Do no Evil," but that's starting to wear a little thin as some of their actions belie the mantra. Similarly, you can get people chanting a slogan, but if you do something wrong, people will notice, and the backlash can be severe. I would add that this: > There is no way to explain all this in a way that does > not make GoDaddy and it's CEO look good, and plenty of > ways to interpret it as bad. ... appears to have either too many or not enough negatives. I suggest it should read: > There is no way to explain all this in a way that makes > GoDaddy and it's CEO look good, and plenty of ways to > interpret it as bad.

kwis 16y ago
This is a CEO who, in 2005, posted a blog article talking about why we have to torture prisoners at Guantanamo Bay, because (mumble mumble) 9/11. He deleted both the original post and a half-retraction shortly thereafter, or I'd provide a link. As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. He seems to have a deaf ear when it comes to brand management. And that doesn't seem to have hurt him in any meaningful way. I'm not sure what lesson to take away from any of this, except that he runs his business differently than I do.
- dchest 16y ago
  This one? http://replay.waybackmachine.org/20050701084333/http://www.bobparsons.com/CloseGitmoNowayThinkourinterrogationmethodsaretoughPrisonersintheMiddleEasttalkquickHereswhyt.html http://replay.waybackmachine.org/20050701084333/http://www.b...
  - kwis 16y ago
    Yes, though I'm not sure if that's the original or one of the edited versions he tried for a few days before just taking the article down.
- barefoot 16y ago
  Right, I find it difficult to believe that any of this was uncalculated (does that make me a high-mach?) They appear to target the bottom 90% who needs a domain name. And, they very wisely get name recognition with non tech savvy business owners who often have the ultimate decision in which registrar to use. Look at it from the vantage of a typical conservative small business owner here in America. Slaughtering a beautiful and rare animal is not deaf-ear branding - it's shrewd marketing. GoDaddy is not afraid to kill to solve problems. The association is powerful and on target.
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  - pyre 16y ago
    > GoDaddy is not afraid to kill to solve problems Just don't forget to pay your GoDaddy bills...
- BrandonM 16y ago
  > As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. Upvoted for this comment alone. In this context, the whole event makes a lot of sense.
VMG 16y ago
> Branding is important, and what you do with your brand is important. As this probably will not hurt them, it is reasonable to come to the opposite conclusion.

kwis 16y ago

This is a CEO who, in 2005, posted a blog article talking about why we have to torture prisoners at Guantanamo Bay, because (mumble mumble) 9/11. He deleted both the original post and a half-retraction shortly thereafter, or I'd provide a link. As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. He seems to have a deaf ear when it comes to brand management. And that doesn't seem to have hurt him in any meaningful way. I'm not sure what lesson to take away from any of this, except that he runs his business differently than I do.

dchest 16y ago
This one? http://replay.waybackmachine.org/20050701084333/http://www.bobparsons.com/CloseGitmoNowayThinkourinterrogationmethodsaretoughPrisonersintheMiddleEasttalkquickHereswhyt.html http://replay.waybackmachine.org/20050701084333/http://www.b...
- kwis 16y ago
  Yes, though I'm not sure if that's the original or one of the edited versions he tried for a few days before just taking the article down.
barefoot 16y ago
Right, I find it difficult to believe that any of this was uncalculated (does that make me a high-mach?) They appear to target the bottom 90% who needs a domain name. And, they very wisely get name recognition with non tech savvy business owners who often have the ultimate decision in which registrar to use. Look at it from the vantage of a typical conservative small business owner here in America. Slaughtering a beautiful and rare animal is not deaf-ear branding - it's shrewd marketing. GoDaddy is not afraid to kill to solve problems. The association is powerful and on target.
- deleted 16y ago
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- pyre 16y ago
  > GoDaddy is not afraid to kill to solve problems Just don't forget to pay your GoDaddy bills...
BrandonM 16y ago
> As such, I'm not surprised that he turned his personal hunting exhibition into a marketing expense. Upvoted for this comment alone. In this context, the whole event makes a lot of sense.

VMG 16y ago

> Branding is important, and what you do with your brand is important. As this probably will not hurt them, it is reasonable to come to the opposite conclusion.