In the original discussions, people were reporting different degrees of ease of finding his name via Google. Some said it came up in autocomplete on Google when

In the original discussions, people were reporting different degrees of ease of finding his name via Google. Some said it came up in autocomplete on Google when you started typing his name, whereas others didn't get this, including myself. Perhaps it was influenced by region, as I'm outside the U.S. Of course it became a whole lot easier to identify him soon after he took down his blog, as it suddenly became a much bigger discussion topic online. But being written about in the NYT still takes it to a whole new level. Without that, it's just something that nerds like us talk about on obscure discussion forums like this. When it's in a feature article in the NYT, it becomes something ordinary people talk about at dinners and cocktail parties.