It's also almost certainly setting up for an anti-trust fight over the app-store. See Apple v Pepper from last year allowing a suit to go forward about the App

It's also almost certainly setting up for an anti-trust fight over the app-store. See Apple v Pepper from last year allowing a suit to go forward about the App Store and lot of other anti-trust news against the tech sector in general. Apple is trying to show regulators that they're not the only ones taking a platform-wide 30% rake.