From the study (emphasis mine): >Many sellers currently sell (or previously sold) their goods through brick-and-mortar stores and marketplaces. We find that se

From the study (emphasis mine): >Many sellers currently sell (or previously sold) their goods through brick-and-mortar stores and marketplaces. We find that sellers generally earn a substantially lower share of total revenue from the distribution through brick-and-mortar stores and marketplaces than through digital marketplaces such as the Apple App Store. What percentage of developers on the App store also sell through brick and mortar? I can only think of Microsoft and AAA game developers off the top of my head. I'd hazard to guess it's a fraction of a single percentage point (in number of developers, not sales). It's certainly not "many". This is a perfect example of using weasel words [0] instead of making an actual claim. [0] https://en.wikipedia.org/wiki/Weasel_word https://en.wikipedia.org/wiki/Weasel_word