> but for each item, I estimate that it was probably 2-3x as expensive as their cheap counterpart. Maybe in the EU Uniqlo is expensive. But in Japan the prices

> but for each item, I estimate that it was probably 2-3x as expensive as their cheap counterpart. Maybe in the EU Uniqlo is expensive. But in Japan the prices were lower for what I'd pay for these brands. For the US, here is t-shirts for Uniqlo vs H&M. Uniqlo is cheaper or at a similar price > https://www.uniqlo.com/us/en/men/t-shirts https://www.uniqlo.com/us/en/men/t-shirts > https://www2.hm.com/en_us/men/products/t-shirts-tank-tops/graphic-printed-t-shirts.html https://www2.hm.com/en_us/men/products/t-shirts-tank-tops/gr... Edit: Also if you haven't checked the cheaper brands in the last 4 years, you might not be aware that their quality deteriorated rapidly especially for Nike/Adidas.