Then how do you explain the fact that you just bought a case of Pepsi, despite not having done so in years? But yeah, I'm leaning toward this being a coinciden

Then how do you explain the fact that you just bought a case of Pepsi, despite not having done so in years? But yeah, I'm leaning toward this being a coincidence rather than a masterful scheme to juice sales. The 'X' isn't even fully-formed. It is a "P", and the can designer was probably just plonking down random letters from "PEPSI" in the background.