I agree it's not as easy as starting a wordpress.com site or even a self hosted Wordpress site if the host has a 1 click builder, but if a user can figure out b

I agree it's not as easy as starting a wordpress.com site or even a self hosted Wordpress site if the host has a 1 click builder, but if a user can figure out basic PHP hosting, they can run Kirby (and presumably Grav). Grav's advantage over Kirby is that it's totally FOSS, but I encountered Kirby first and have a more thorough understanding of how it works. The maintainers and community are also quite helpful as well as super lenient about unlicensed usage.