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Love this. Marketing is going to be critical to your success - it's a one-off, low-cost transaction that people rarely need, and you're competing against the k
by AlexMuir 16y ago
Love this. Marketing is going to be critical to your success - it's a one-off, low-cost transaction that people rarely need, and you're competing against the keycutting booths in supermarkets that people see at least once a week.
But you've got great novelty. Perhaps create a theme around the idea that you're harnessing CIA technology (well, they've definiely done something similar at some point in the last 50 years). That's likely to get you a decent amount of mileage in the media, and make you stick in people's minds.
- seddona 16y agoThanks Alex. Yeah my thinking is that the name is critical you will have to remember it for the 6-12 months between hearing about the app and actually needing a key. The other angle is key 'backup' so you scan all your keys as a backup and if you loose it I send you a PDF you can take to the locksmith and get a key cut whilst you wait. My friend suggested 'KeyBrother' for this service, from the Seinfeld episode :-)