This article and comments would read the same in the 80s about Benetton and 90s about the Gap. By being vague about identity, they got extra runway but then got

This article and comments would read the same in the 80s about Benetton and 90s about the Gap. By being vague about identity, they got extra runway but then got greedy and flamed out. Let's hope uniqlo can manage to escape the patterns of history.