4 ms·

Not sure why michigan personal injury lawyers are near the top of the list

• hugh 18y ago
  Presumably there were two or more Michigan personal injury law firms who got involved in a bidding war at some stage. Something similar must be going on for mesothelioma (which I had to look up, but is the kind of lung cancer you get from asbestos. The adwords are, of course, all for personal injury lawyers, though many of them disguise this fact. I clicked on a few of 'em just to deprive them of some money).
  • tptacek 18y ago
    Mesothelioma has been the top-valued search term for quite awhile. Aggressive bidding is obviously behind it, but that doesn't mean it's irrational: mesothelioma acquired from exposure to asbestos is very often actionable. It's not just Adwords; asbestos attorneys advertise disproportionately on TV. They are apparently easy and lucrative cases to win.