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The more I see things like this, the more I think the original sin of this century was analytics, rather than ads.
by tomjen3 6y ago
The more I see things like this, the more I think the original sin of this century was analytics, rather than ads.
- dredmorbius 6y agoAds drive analytics / analytics feed ads.
- tomjen3 6y agoBut ads have been a thing since the Egyptians started to write sales documents on Papyrus, but it is only in the last 20 years or so analytics have changed the game: I suspect that I might have been slightly of in the previous comment, maybe it is only when analytics can note the effect of individual customers actions that they matter.
- dredmorbius 6y agoThe major development of advertising is notably more recent: https://archive.org/stream/commercialismjou00holtuoft#page/n7/mode/2up https://archive.org/stream/commercialismjou00holtuoft#page/n... AdTech creates measurement problems not experienced in mass advertising, newer yet: https://idlewords.com/2015/11/the_advertising_bubble.htm https://idlewords.com/2015/11/the_advertising_bubble.htm