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Pepsi consistently wins blind taste tests against Coca-Cola, and yet the latter has a much larger market share. It’s a textbook proof of the power of marketing.
by otterley 6y ago
Pepsi consistently wins blind taste tests against Coca-Cola, and yet the latter has a much larger market share. It’s a textbook proof of the power of marketing.
- pfranz 6y agoI think soda's popularity is proof of the power of marketing. The "sip test" was thought to be flawed because taking a sip of something is completely different than drinking a glass of something. New Coke might be a better example since supposedly it was formlated to beat Pepsi in the sip test but failed miserably in the market.