That's exactly what's in progress, but this is all new territory and has developed incredibly quickly. Legislation hasn't kept up. As far as scale, your commen

That's exactly what's in progress, but this is all new territory and has developed incredibly quickly. Legislation hasn't kept up. As far as scale, your comment already proves the point. A portal with a few millions users showing some brand pages is nowhere near the same as having a billion people constantly connected with every detail of their lives shared. AOL was only dominant for a short while as an internet destination, but it wasn't dominant in people's lives and still competed with TV and print media in a mostly broadcast fashion. Modern social media is much more pervasive and powerful than AOL ever was.