Costco has done a fantastic job of product selection. I've never been unhappy with anything I've bought there. If it's on the shelves, I'm going to trust that

Costco has done a fantastic job of product selection. I've never been unhappy with anything I've bought there. If it's on the shelves, I'm going to trust that it's a decent quality for the price, no matter what brand is on the label. That consistency is key to making the private brand strategy work.