I'd ask "why did they decide to try to get more efficient now"? And here the answer is: because there's a big overall downturn. When things are going well, we

I'd ask "why did they decide to try to get more efficient now"? And here the answer is: because there's a big overall downturn. When things are going well, we generally try to find ways to grow. Find new things for people to do if they aren't needed in their current roles. When we have to focus on trimming costs instead, it's usually due to negative factors.