It's nothing to do with Google being rich - it's about them running an unethical business model of spying on people and selling catalogues of their behavior wit

It's nothing to do with Google being rich - it's about them running an unethical business model of spying on people and selling catalogues of their behavior without their full knowledge or necessarily their consent. (Let's admit, this model relies on the vast majority being naive about data collection and sharing practices.) The entitlement is actually from Google et al. They think they're entitled to aggregate your data simply because you visit their web page - but we know that the internet does not necessarily work that way, and an ad blocker can thwart their efforts. I don't think I am entitled to other people's content, but I can access it - that's what happens when you put things in a public space like the internet. The content creator is fully aware that some people are going to block ads and they still upload it anyway. Perhaps they get more viewers by making their content public rather than hiding it behind a paywall? The store comparison does not work because there is a deprivation of a physical product involved. No deprivation occurs with digital data which can be cloned an infinite number of times. You might argue that you are depriving the provider of bandwidth, but they have elected to make something public with the understanding that they may not be compensated for that bandwidth. The surveillance business model is only sustainable for as long as people are willing to give up their data in exchange for services. If they are not willing, then Google et al will have to find a new business model. They aren't entitled to your data just because they've made some content publicly accessible and you have chosen to access it whilst maintaining your own privacy. Perhaps there will be other options for monetization of content other than the surveillance-company-masked-as-advertiser model. Where you can pay for stuff without giving up your privacy.