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The allegation toward Pepsi was that the can design was intentionally done so that—when six-packs were stacked in the grocery store—some portion of them would l
by function_seven 6y ago
The allegation toward Pepsi was that the can design was intentionally done so that—when six-packs were stacked in the grocery store—some portion of them would line up to spell "SEX".
There was (still is?) a mini-moral panic around subliminal advertising, and Pepsi trying to do that wasn't well received.
You can judge for yourself here: https://i.imgur.com/H1OV1iC.jpg https://i.imgur.com/H1OV1iC.jpg
I'm not sure Alpha-Bits or the soup have had labels with naughty words on them.
- pubutil 6y agoI’d have to see more of the can design but this looks weak to me. The 'S' and 'E' are each one color. The ‘X’ is both red and blue, and seems to only exist because part of a 'P'(?) intersects the background. But what do I know?
- function_seven 6y agoThen how do you explain the fact that you just bought a case of Pepsi, despite not having done so in years? But yeah, I'm leaning toward this being a coincidence rather than a masterful scheme to juice sales. The 'X' isn't even fully-formed. It is a "P", and the can designer was probably just plonking down random letters from "PEPSI" in the background.