I love the ambitious goal-setting. One thing to notice: > they’ve helped us make our products more energy efficient and bring new sources of clean energy onlin

I love the ambitious goal-setting. One thing to notice: > they’ve helped us make our products more energy efficient and bring new sources of clean energy online around the world. This is a play in the sustainable-tech market space. Inasmuch as _other companies_ care about sustainability, Apple is trying to publicly stay ahead so it can credibly claim expertise when other companies start paying attention.